Platform
CREATE
Email Editor
Use our AI powered Drag and Drop, rich-text or custom HTML editor.
AI Email Generator
Use AI to improve the performance of your emails.
Email Templates
Captivate customers with stunning emails.
Brand Kit
Logo, colors and fonts in one place.
SEND & AUTOMATE
Email Marketing
Send personalized emails that drive results.
Marketing Automation
Engage customers automatically.
Email Automation
Build automated flows that send themselves.
A/B Testing
Test two versions, send the winner.
AUDIENCE & LEADS
Sign-Up Forms
Connect with global online audiences, urging them to subscribe.
Landing Pages
Craft specialized pages to gather leads, promote products and more.
Contact Management
Segment customers & unlock personalized potential.
Audience Insights
See your best segments to target.
Preference Center
Let subscribers choose what they get.
MEASURE & CONNECT
Reporting & Analytics
Track and analyze your campaigns.
Email Authentication Service
Authenticate your emails.
Integrations
Connect your tools, plus Zapier.
See All Features
Take the Product Tour
Solutions
FOR YOUR INDUSTRY
Non-profit organizations
Schools and PTAs
Government and public sector
Agencies and freelancers
E-commerce and retail
Startups and SaaS
Real estate
Law firms
Accountants
Financial advisors
Dentists
Consultants and coaches
Enterprise
Resources
RESOURCES
Business Partner
Join us as a Business Partner
Blog
Learn from success stories and how-to guides.
Video Guides
Watch short video walkthroughs inside our guides.
Help Center
Access assistance seamlessly.
FAQ
USE CASES
Marketing Automation
Engage customers automatically.
Drip Marketing
Timed email sequences that nurture on autopilot.
Email Blast
Group Emailing Made-Easy
Mail Merge
Mail Merge Tool.
Tools
Helpful utilities for email campaigns, personalization, and deliverability.
TEMPLATES
Email Templates
Newsletters
Drip Marketing
Animated Email
Nonprofits
Pricing
Get a demo

Welcome automation in Mailsoftly: send Welcome Email, wait 2 days, then branch on whether the contact clicked

Mailsoftly dashboard performance overview: emails sent, open rate, click rate and audience growth

Open rate tile in Mailsoftly showing 58.4 percent for a welcome automation

Powerful Email Marketing Software

Mailsoftly handles deliverability, automation and segmentation. You focus on the message; we take care of inbox placement, list hygiene and the other boring parts. And when you need help, a real person answers.

Free to start with your Google Workspace account · No credit card required

Join thousands of businesses

5.0

TrustRadius

4.8

4.9

5.0

5.0

The workspace

Your whole email program, one calm screen

Sends, opens, audience growth and deliverability health: what's working is obvious the moment you log in.

Mailsoftly dashboard: emails sent, open rate, click rate, audience growth chart, recent campaigns and deliverability health checks on one screen

Three jobs, done well

Send it. Grow it. Automate it.

✉ Campaigns

Reports that name names

Open rate, click rate, bounces and unsubscribes, down to which recipient opened and clicked.

Campaign report in Mailsoftly with per recipient send, open and click activity

👥 Audience

A list that stays organized

Contacts arrive with company, role and tags, and segments keep their own counts up to date.

Contacts table in Mailsoftly with name, email, company, job title and tags

⚡ Automations

Flows you can actually see

Welcome, birthday and win-back flows on a visual canvas, branching on what each contact does.

Email automation builder canvas in Mailsoftly with trigger, send, wait and branch steps

The rest of the toolkit

Everything you need is already in here

Templates, forms, landing pages, segmentation and the plumbing between them: one login, no add-ons.

🖼 Templates

A gallery in your brand

Start from proven layouts: welcome, announcement, holiday, webinar. Or save your own.

📝 Forms

Signup forms that feed your list

Build a form in minutes, embed it anywhere, and submissions land straight in your audience.

🌐 Landing pages

A page without a website

Publish a branded page with a built-in signup form, hosted for you by Mailsoftly.

✂ Segments

Slices that update themselves

Custom rules plus smart segments like at risk or not engaged lately, with live counts.

Segments in Mailsoftly: custom rules and smart segments with live contact counts

🔮 Insights

See who is actually in your list

One click analyzes your contacts and suggests segments by geography, role and data quality.

Audience Insights in Mailsoftly: contact analysis with suggested segments by country, job title and data quality

✉ Preferences

Unsubscribes that keep trust

A branded preference page lets people choose topics instead of leaving outright.

Branded email preference center from Mailsoftly with topic toggles and unsubscribe

Paste your website. Get a whole brand kit.

Logo, colors, your one line pitch and social links, pulled straight from your site and ready to theme every email you send. Edit anything, or regenerate it in a click.

Start free with Google

Subject lines

Never stare at a blank subject line

Five ready-to-send options tagged by angle: benefit, urgency, curiosity, personalized, plain and direct. Right where you write, with a spam check on the side.

Suggestions tagged by intentEach option says which persuasion angle it takes, so you pick with intent instead of guessing.

A/B test in one clickSend two subjects to a slice of your list; the winner goes to everyone else.

Spam and delivery checkEvery campaign gets a spam and delivery score before it goes out. This draft scored 97 out of 100.

Subject line suggestions in Mailsoftly tagged benefit, urgency, curiosity, personalized and plain direct, next to a spam and delivery check scoring 97 out of 100

Deliverability

Land in the inbox, not the void

Domain authentication, sending reputation and complaint rates in one view, checked continuously and explained in plain language.

Guided domain setupConnect SPF, DKIM and DMARC with copy-paste DNS records. Mailsoftly detects your DNS provider and verifies the records for you.

Gradual sendingWarm up a big send automatically: a daily batch, on the days you choose, until the list is done.

Health you can seeBounce and complaint rates sit on the dashboard you check every day, next to your reputation score.

Deliverability overview in Mailsoftly: sending reputation score with SPF, DKIM and DMARC checks on domain health

FAQ

Questions, answered

What is Mailsoftly?

Email marketing and automation software: campaigns, visual automations, segmentation, signup forms and landing pages, with deliverability tooling built in and real humans on support.

Is Mailsoftly really free?

Yes, free up to 500 contacts, no credit card required. Create your account with Google sign-in; Google Workspace accounts get the quickest start, and personal Gmail works too with lower sending limits while your account builds trust. Paid plans add higher sending volumes.

What makes Mailsoftly different from other email tools?

Three things: a real person answers support on every plan including the free one, deliverability is treated as a core feature rather than an upsell, and pricing stays simple as your list grows.

Do nonprofits get a discount?

Yes. Nonprofits and public institutions get 20 percent off, and purchase order and invoice billing are available.

Can I migrate from Mailchimp or Constant Contact?

Yes. Import your contacts from a CSV export, keep your tags and lists, and rebuild your templates in the editor. Our support team, real people, helps with the move at no charge.

Which tools does Mailsoftly integrate with?

Zapier, WordPress, Google Workspace, Shopify and Jotform, plus webhooks and an API for anything custom.

Start free. Send tonight.

Import your contacts, pick a template, and your first campaign can be out before dinner.